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Graphic Design · Long Island, NY · Augusta, GA · 25+ Years Experience

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Campaign systems, brand identities, packaging, and print/digital design — built for brands that demand to be remembered.

info@rookdesigns.com →
25+
Years experience
50+
Brands served
MLB
All-Star credentials
Industry awards
Selected work View all →
Campaigns · Brand Systems
Island Federal Credit Union
Direct mail · Brochures · Digital · Signage · Merch
Sports · Identity · Signage
Major League Baseball
2008 All-Star Game · World Series · Naturals Brand
Packaging · Print
KitchenAid & Farberware
Lifetime Brands — retail packaging systems
Campaigns · Healthcare
Widex USA
Unique & Beyond multi-channel campaigns
Identity · Logo Design
Brand Identity Work
Empire Chemical · Franjuli · Wood Park & more

Brands I've worked with

MLB NY Jets KitchenAid Farberware Hershey's Rawlings Widex HarperCollins Disney Universal Studios Newsday NBTY Dolly Parton

The designer

John Tsopanarias, Jr.

Twenty-five years of campaign-level design across print, digital, packaging, and brand identity. Currently Graphic Design Specialist at Island Federal Credit Union, where I run all creative output — from strategy to production — as the sole in-house designer. I build systems that scale, brands that stick, and campaigns that work.

Adobe CC · Firefly AI
Campaign Systems
Brand Identity
Packaging Design
Print Production
Digital & Social

All
Work

Campaign systems, packaging, identity, and print across two decades and 50+ brands.

Campaigns · Brand
Island Federal CU
Sports · Identity
Major League Baseball
Packaging
KitchenAid & Farberware
Campaigns · Healthcare
Widex USA
Print · Advertising
Newsday
Retail · Visual Merch
NBTY · Vitamin World
Sports · Collateral
NY Jets
Identity · Logo Design
Brand Identities
Publishing · Collateral
HarperCollins

Campaigns · Brand Systems · 2018–Present

Island Federal
Credit Union

Island Federal Credit Union
Graphic Design Specialist (In-house)
Full brand system + campaigns

As sole in-house designer, I built and maintained the entire visual output for Island Federal — from direct mail campaigns and branch signage to ATM wraps, van graphics, university partnerships, and digital assets across 10+ branch locations on Long Island.

Island Style campaign — direct mail & brochure system
East Setauket branch direct mail postcard
Product brochure suite
Hofstra University partnership
Stony Brook University — ATM wrap & debit cards
Van wrap & vehicle graphics
Logo concepts & anniversary marks
Window wrap — Massapequa branch

Deliverables

Direct Mail Brochures Digital Ads Email Graphics ATM Screens ATM Wraps Van Wraps Window Wraps Debit Card Design Logo Design Newsletter Digital Signage Homepage Banners Social Graphics
All Work
Major League Baseball

Sports · Identity · Signage · 2008–2009

Major League
Baseball

Major League Baseball
Freelance Graphic Designer
2008 All-Star Game · Yankee Stadium

Worked alongside MLB's in-house design department on some of the sport's highest-profile events — including the 2008 All-Star Game at Yankee Stadium, the 2009 World Baseball Classic, and brand packaging for the Naturals health initiative.

2008 MLB All-Star Game — field graphics & signage, Yankee Stadium
Hall of Fame stars — pre-game ceremony
Rawlings ball basket — Home Run Derby
Naturals brand — logo exploration
Naturals snack pack — full packaging system
Ultimate World Series Sweepstakes — logo & promos
Club Sponsors binder covers — 2008 & 2009
Sponsorship collateral — Hershey's, Rawlings, State Farm

Deliverables

Field Graphics Event Signage Hall of Fame Stars Ball Basket Graphics Logo Design Packaging System Binder Covers Posters Print Ads Promotion Pieces T-Shirts Invitations
Island Federal CU
KitchenAid & Farberware

Packaging · Print Production · 2007–Present

KitchenAid &
Farberware

Lifetime Brands, Inc.
Freelance Graphic Designer
KitchenAid · Farberware · Cuisinart · Dolly Parton

Retail packaging design for some of the most recognizable kitchen brands in America. Work spans product box dielines, kraft paper wraps, header cards, and trade show booth graphics — all produced to exact retail and UPC specifications.

KitchenAid 14-piece Fine Edge Forged Cutlery Set — retail box dieline
Farberware Set of 3 Mixing Bowls — kraft wrap dieline
KitchenAid Cup Grater — retail packaging
Farberware Euro Peeler — header card
Dolly Parton food containers — licensed packaging
Lifetime Brands — Housewares Show booth, Chicago

Deliverables

Box Dielines Kraft Wraps Header Cards Clamshell Graphics Showroom Signage Trade Show Booths Brand Compliance UPC Integration
Major League Baseball
Widex USA

Campaigns · Healthcare · 2015–2018

Widex
USA

Widex USA
Sole In-House Designer
Unique · Beyond · Welcome

As the sole designer for Widex's U.S. division, I developed end-to-end campaign systems for multiple product launches — coordinating with headquarters in Denmark to maintain global brand standards while producing locally-relevant B2B and B2C collateral for audiology practices nationwide.

Widex Unique — "I'm Unique, I Wear Widex" campaign print ad
Unique campaign — event mailer system (4 versions)
Beyond campaign — web ads & digital banners
Beyond — social media graphics
Beyond — email invitations
Welcome to the World of Widex brochure

Deliverables

Print Ads Direct Mail Event Mailers Web Banners Email Graphics Social Media Brochures B2B Collateral Brand Compliance (DK HQ)
KitchenAid & Farberware
All Work

Get in touch

Let's make
something
great.

Whether you need a full campaign, a brand identity, packaging, or a single piece that needs to be exactly right — I'd love to hear about it. Based on Long Island, NY & Augusta, GA. Available for freelance and contract work.

Thanks for reaching out! I'll get back to you within 1–2 business days.

Print · Advertising · Promotions · 2004–2006

Newsday

Newsday
Senior Artist, Advertising & Promotions
Best On Long Island — Gold & Bronze '05, '06, '07

As Senior Artist for Newsday's Advertising & Promotions department, I designed daily newspaper ads, special sections, TV spots, and subscriber retention campaigns — earning Best On Long Island gold and bronze awards across print, TV, and internet categories.

Subscriber Advantage Program — promotional ads
Sunday Fanfare content ads
TV spots for News12 & WB11

Deliverables

Daily Newspaper Ads Special Sections Subscriber Promotions TV Spots (4/week) Polybags Sell Sheets Rate Cards Posters
All Work
NBTY · Vitamin World

Retail · Visual Merchandising · Advertising · 2012–2015

NBTY · Vitamin World

NBTY / Vitamin World
Graphic Designer
400+ store locations

Designed advertising, marketing, visual merchandising, and web materials for NBTY's family of brands — including Vitamin World Stores, Met-Rx, Balance Bar, Pure Protein, and VitaminWorld.com — spanning over 400 retail locations nationwide.

Vitamin World retail advertising campaign
In-store signage — 400+ locations
Direct mail & print advertising

Deliverables

In-Store Signage Visual Merchandising Direct Mail Print Ads Flyers & Brochures Web Graphics Posters Copywriting
Newsday
NY Jets

Sports · Collateral · Signage · 2008

New York Jets

NY Jets via National Communications Group
Freelance Graphic Designer
Baltimore Ravens · Cleveland Browns

Created programs, posters, stadium graphics, and print collateral for the New York Jets football team through National Communications Group — alongside work for the Baltimore Ravens and Cleveland Browns.

NY Jets Playbook — Game 1 program
Game day program interior spreads
Stadium graphics & signage

Deliverables

Game Programs Stadium Graphics Posters Print Collateral Signage
NBTY · Vitamin World
Brand Identities

Identity · Logo Design · Various

Brand Identities

Various
Logo & Identity Designer
Empire Chemical · Franjuli · Wood Park & more

Logo and brand identity work spanning sports, retail, jewelry, education, and consumer goods — from emblem-style marks and badge logos to clean wordmarks and illustrated mascots.

Brand identity portfolio — selected marks
Empire Chemical — logo concepts
Franjuli Jewelry — wordmark & identity
Wood Park Primary School — mascot & mark
Destination Weddings & Honeymoons — two treatments
Elite Soccer Training — shield mark

Deliverables

Logo Design Brand Identity Emblem Marks Wordmarks Badge Logos Mascot Illustration Multiple Concepts
NY Jets
HarperCollins

Publishing · Print & Web · 2007–2014

HarperCollins

HarperCollins Publishers
Freelance Graphic Designer
HarperOne · Avon · Morrow · Perennial · Rayo · Amistad

Designed print and web advertising, promotional collateral, and sales materials for HarperCollins Publishers' ad and promotions department — spanning six imprints over seven years of freelance engagement.

HarperCollins promotional collateral suite
Print & web ads across imprints
Bookmarks, postcards & shelf-talkers

Deliverables

Print Ads Web Ads Postcards Bookmarks Posters Risers Shelf-Talkers Catalogs
Brand Identities
All Work