Graphic Design · Long Island, NY · Augusta, GA · 25+ Years Experience
Under Construction Coming Soon.
Campaign systems, brand identities, packaging, and print/digital design — built for brands that demand to be remembered.
info@rookdesigns.com →
25+
Years experience
50+
Brands served
MLB
All-Star credentials
8×
Industry awards
Selected workView all →
Campaigns · Brand Systems
Island Federal Credit Union
Direct mail · Brochures · Digital · Signage · Merch
Sports · Identity · Signage
Major League Baseball
2008 All-Star Game · World Series · Naturals Brand
Packaging · Print
KitchenAid & Farberware
Lifetime Brands — retail packaging systems
Campaigns · Healthcare
Widex USA
Unique & Beyond multi-channel campaigns
Identity · Logo Design
Brand Identity Work
Empire Chemical · Franjuli · Wood Park & more
Brands I've worked with
MLBNY JetsKitchenAidFarberwareHershey'sRawlingsWidexHarperCollinsDisneyUniversal StudiosNewsdayNBTYDolly Parton
The designer
John Tsopanarias, Jr.
Twenty-five years of campaign-level design across print, digital, packaging, and brand identity. Currently Graphic Design Specialist at Island Federal Credit Union, where I run all creative output — from strategy to production — as the sole in-house designer. I build systems that scale, brands that stick, and campaigns that work.
Adobe CC · Firefly AI
Campaign Systems
Brand Identity
Packaging Design
Print Production
Digital & Social
All Work
Campaign systems, packaging, identity, and print across two decades and 50+ brands.
Campaigns · Brand
Island Federal CU
Sports · Identity
Major League Baseball
Packaging
KitchenAid & Farberware
Campaigns · Healthcare
Widex USA
Print · Advertising
Newsday
Retail · Visual Merch
NBTY · Vitamin World
Sports · Collateral
NY Jets
Identity · Logo Design
Brand Identities
Publishing · Collateral
HarperCollins
← All work
Campaigns · Brand Systems · 2018–Present
Island Federal Credit Union
Island Federal Credit Union
Graphic Design Specialist (In-house)
Full brand system + campaigns
As sole in-house designer, I built and maintained the entire visual output for Island Federal — from direct mail campaigns and branch signage to ATM wraps, van graphics, university partnerships, and digital assets across 10+ branch locations on Long Island.
Island Style campaign — direct mail & brochure system
Worked alongside MLB's in-house design department on some of the sport's highest-profile events — including the 2008 All-Star Game at Yankee Stadium, the 2009 World Baseball Classic, and brand packaging for the Naturals health initiative.
2008 MLB All-Star Game — field graphics & signage, Yankee Stadium
Hall of Fame stars — pre-game ceremony
Rawlings ball basket — Home Run Derby
Naturals brand — logo exploration
Naturals snack pack — full packaging system
Ultimate World Series Sweepstakes — logo & promos
Club Sponsors binder covers — 2008 & 2009
Sponsorship collateral — Hershey's, Rawlings, State Farm
Deliverables
Field GraphicsEvent SignageHall of Fame StarsBall Basket GraphicsLogo DesignPackaging SystemBinder CoversPostersPrint AdsPromotion PiecesT-ShirtsInvitations
Island Federal CU
KitchenAid & Farberware
← All work
Packaging · Print Production · 2007–Present
KitchenAid & Farberware
Lifetime Brands, Inc.
Freelance Graphic Designer
KitchenAid · Farberware · Cuisinart · Dolly Parton
Retail packaging design for some of the most recognizable kitchen brands in America. Work spans product box dielines, kraft paper wraps, header cards, and trade show booth graphics — all produced to exact retail and UPC specifications.
KitchenAid 14-piece Fine Edge Forged Cutlery Set — retail box dieline
Farberware Set of 3 Mixing Bowls — kraft wrap dieline
KitchenAid Cup Grater — retail packaging
Farberware Euro Peeler — header card
Dolly Parton food containers — licensed packaging
Lifetime Brands — Housewares Show booth, Chicago
Deliverables
Box DielinesKraft WrapsHeader CardsClamshell GraphicsShowroom SignageTrade Show BoothsBrand ComplianceUPC Integration
Major League Baseball
Widex USA
← All work
Campaigns · Healthcare · 2015–2018
Widex USA
Widex USA
Sole In-House Designer
Unique · Beyond · Welcome
As the sole designer for Widex's U.S. division, I developed end-to-end campaign systems for multiple product launches — coordinating with headquarters in Denmark to maintain global brand standards while producing locally-relevant B2B and B2C collateral for audiology practices nationwide.
Widex Unique — "I'm Unique, I Wear Widex" campaign print ad
Unique campaign — event mailer system (4 versions)
Whether you need a full campaign, a brand identity, packaging, or a single piece that needs to be exactly right — I'd love to hear about it. Based on Long Island, NY & Augusta, GA. Available for freelance and contract work.
As Senior Artist for Newsday's Advertising & Promotions department, I designed daily newspaper ads, special sections, TV spots, and subscriber retention campaigns — earning Best On Long Island gold and bronze awards across print, TV, and internet categories.
Designed advertising, marketing, visual merchandising, and web materials for NBTY's family of brands — including Vitamin World Stores, Met-Rx, Balance Bar, Pure Protein, and VitaminWorld.com — spanning over 400 retail locations nationwide.
Created programs, posters, stadium graphics, and print collateral for the New York Jets football team through National Communications Group — alongside work for the Baltimore Ravens and Cleveland Browns.
NY Jets Playbook — Game 1 program
Game day program interior spreads
Stadium graphics & signage
Deliverables
Game ProgramsStadium GraphicsPostersPrint CollateralSignage
NBTY · Vitamin World
Brand Identities
← All work
Identity · Logo Design · Various
Brand Identities
Various
Logo & Identity Designer
Empire Chemical · Franjuli · Wood Park & more
Logo and brand identity work spanning sports, retail, jewelry, education, and consumer goods — from emblem-style marks and badge logos to clean wordmarks and illustrated mascots.
Brand identity portfolio — selected marks
Empire Chemical — logo concepts
Franjuli Jewelry — wordmark & identity
Wood Park Primary School — mascot & mark
Destination Weddings & Honeymoons — two treatments
Elite Soccer Training — shield mark
Deliverables
Logo DesignBrand IdentityEmblem MarksWordmarksBadge LogosMascot IllustrationMultiple Concepts
Designed print and web advertising, promotional collateral, and sales materials for HarperCollins Publishers' ad and promotions department — spanning six imprints over seven years of freelance engagement.